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About us About our business

THE BUSINESS

Lara Bohinc is a European luxury goods company headquartered in London, renowned for its design, craftsmanship and quality. The company creates and distributes high quality luxury goods including handbags, shoes, small leather goods, sunglasses, designer jewellery and fine jewellery.

Lara Bohinc’s products are sold at a directly operated store on London’s Sloane Street, through the company’s own e-shop, and at department stores such as Harrods, Harvey Nichols, Selfridges and selected specialist stores around the world.

STRONG LEADERSHIP AND VISION

Under the management of Lara Bohinc, Creative Director, and Ernst Malmsten, CEO a dynamic balance between the creative and the commercial has been formed. Both highly determined, they have a strong vision to build a globally recognized luxury goods company: a world-class organization, creating products that will live forever as design icons . In the last year the company has completed the final stage in the strategic development of the diversification of products, from designer jewellery to fine jewellery and a full range of leather goods. The company is now undergoing a period of rapid expansion.

POSITIONING

Under the creative direction of Lara Bohinc the company has positioned itself as a high end, exclusive luxury brand. The products appeal to a sophisticated and modern clientele who appreciate unique design. This is reflected in the innovation that characterises each new collection, combining exclusivity, outstanding quality and attention to detail. The finest materials are used in all products. The launch of the products is part of a well-planned and carefully executed strategy, always consistent with the brand’s strong integrity and philosophy. Lara Bohinc has developed hugely successful signature lines which embody both timeless elegance and modernity and which have become instantly recognizable design classics.